How to choose social platform for communication with your audience

Tips & Tricks

Constantin Chernishov

Jan. 12, 2018, 2:11 p.m.

Connecting with right audience is a big goal in your marketing strategy. The very first step on your business marketing way is to define your potential client. Then you should find the appropriate communication channel where you and your audience could speak one language. This article is dedicated to social media and platforms as one of the best way to communicate with client.

Why social media?

Social media allow various brands to learn about relevant consumers needs and build campaigns tailoring specific interests for relevant groups. They also give brands the ability to build stronger and deeper connections with their target groups, as they engage directly with audiences and feedbacks can be received almost instantaneously. Most significantly, social media allow businesses to tell and share their brand story in a quite creative and innovate way. Whether it’d be through a fun campaign or rich content, social media are able to allow your brand to be noticed and seen from different angles. Thus, there is the potential to acquire more target groups for businesses than ever before.



The first and the most important step in choosing appropriate social platform is to identify your target audience. Who is your customer? How old are they? 
Read more about audience identification here


What are you do and want?

This may seem like a silly question but it will ultimately help you refine your choice of social media platforms even further. If you provide products such as food or musical instruments, choose a platform which relies mostly on visuals and they’ll work in your favour.
           On the other hand, if you communicate solely with other businesses, pay attention on networking platform like LinkedIn which will be your best bet. If you’re in eCommerce sphere, use such platform as Pinterest and Instagram. If you are an official non-commercial organization, you can go with big platforms like Twitter or Facebook. 
    How about defining your goals for such audience? As a business owner, your primary goal will likely be to drive sales by attracting customers, yet there are other creative goals for social media and increasing brand awareness. While some brands use social media to drive brand recognition and to develop friendly relationships with potential buyers, others use social media for customer support and fast communication.

   For example, on-demand media company Netflix uses the Twitter handle @Netflixhelps specially for customer service issues. That’s not only free their phone lines, but also gives the opportunity for satisfied customers to promote their brand. 


Hangouts with your customers

When you have your audience and goals defined, it’s time to find the audience. For doing this, you should go through the demographics below which allow you to find the most appropriate platform by active users number, age, gender, etc. 

social media sheet


Facebook - The largest social media in the world with more than 2 billion daily active users. This social network has 57% of content sharing and this number is the biggest one among all social site. If your audience is 35-65 years old women, find Facebook as the best choice for your promo. The site has lots of advertising tools, images, videos and other available media formats. 


Twitter - The platform has 18% of content sharing, however the most popular topics in the internet started in Twitter. The biggest audience is 25-34 years old people. Compatible with different media formats, but your have only 140 characters for each post. 


Instagram - The mobile oriented photo-sharing application and service that allows users to share pictures and videos either publicly or privately.


Pinterest -The platform which was founded as "catalog of ideas”, with visual content respectively. It’s a huge gallery, where people share different interestingness. The biggest audience on this platform is 25-65 years old women.


LinkedIN - The “social network for professionals” which helps people to stay connected to their colleagues, professionals in working sphere or HR’s. It’s very specific audience, but very communicative and solvent. 


YouTube -  The most popular social video platform in the world. It’s an unlimited video host with cool player and active international community (1,5 billion active users). Its audience is young and likes to experiment with visual content.


Snapchat - The image messaging and multimedia mobile application created by Evan Spiegel, Bobby Murphy and Reggie Brown. One of the principal concepts of Snapchat is that pictures and messages are only available for a short period of time and then they become inaccessible. Its audience is 18-24 years old people from USA and Western Europe, who like communication innovations. 


The appropriate communication platform is the first step into having a dialogue with your target audience. Choose the right platform and develop your business with the help of innovation technologies.  For any question please email to 

Good luck!